With over 30 years in the market research industry, John Evans is the Head of the Operations team at National Field Services and leads a team that thrives on efficiency and excellence. From survey scripting to data processing and National Field Services’ CATI call centre, John's expertise encompasses the entire operational spectrum. Embracing a hands-on philosophy, John immerses himself in every project, delivering invaluable guidance and insights to ensure clients receive the highest quality data. His involvement extends to several large-scale CATI initiatives, overseeing the delivery of a staggering 65,000 interviews annually. With a commitment to global industry standards, John oversees National Field Services’ processes and procedures, guaranteeing that the company remains at the forefront of the industry. Combining extensive experience with a forward-thinking mindset, John shapes the future of Operations, cementing the position of National Field Services as an industry leader. John is also a member of the ADIA advisory committee.